Britpop is a musical genre that developed in the United Kingdom in the 1990s, as a response to the popularity of the American grunge and alternative rock scene. It is characterized by a revival of British pop and rock music, drawing inspiration from bands of the '60s and '70s, such as The Beatles, The Kinks, and The Who. Important bands of the genre include Oasis, Blur, Pulp, and Suede. The music of Britpop often has an optimistic and melodic sound, with lyrics concerning British culture and society.